What is Search Engine Optimization?

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.

Search engine optimization affects only organic search results, not paid or "sponsored" results, such as Google AdWords.

The chart below explains what each section is:

A- sponsored results - payment to Google required

B- Local results - no payment required

C- Organic results - no payment required

*By the way, The star represents one of our clients, Mr. Tux Sales and Rental with the number one spot.