Wednesday, June 23, 2010

Internet Statistics
















A few interesting web statistics:

  • 70% of the U.S. population regularly use the Internet
  • Over 1 billion people in the world are online
  • The average adult spends 3 hours more a day online than watching T.V.
These are all encouraging statistics for small business owners. It means you have a very large target market, and as long as you have a website, you have a better chance of being found online than in a phonebook, flier, or other advertisement.

But...
  • There are over 400 million active websites &
  • The average person only gives a website 10 seconds before deciding whether the site is worth their time.
Which means, you've got ten seconds (or less) to:

1) attract the viewer
2) declare your message &
3) get them to take action

Thursday, June 17, 2010

What is Search Engine Optimization?



Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.

Search engine optimization affects only organic search results, not paid or "sponsored" results, such as Google AdWords.
The chart below explains what each section is:

A- sponsored results - payment to Google required
B- Local results - no payment required
C- Organic results - no payment required

*By the way, The star represents one of our clients, Mr. Tux Sales and Rental with the number one spot.



Thursday, June 10, 2010

Website tip3 : Website redesign

If you haven't redesigned your site yet, chances are that process will come your way soon.

If your current website is incapable of meeting your online marketing objectives, whether it is added functionality, updated content, or a more sophisticated look and feel, your website will require a redesign. By implementing a strategic website design, the site's new look will generate more leads than your current website